{"id":140412,"date":"2025-07-29T14:27:33","date_gmt":"2025-07-29T18:27:33","guid":{"rendered":"https:\/\/bicom.ca\/2025\/07\/29\/content-trends-short-videos-authenticity-and-storytelling\/"},"modified":"2026-01-25T17:47:24","modified_gmt":"2026-01-25T22:47:24","slug":"content-trends-short-videos-authenticity-and-storytelling","status":"publish","type":"post","link":"https:\/\/bicom.ca\/en\/2025\/07\/29\/content-trends-short-videos-authenticity-and-storytelling\/","title":{"rendered":"Content trends: short videos, authenticity and storytelling"},"content":{"rendered":"<p style=\"text-align: center;\"><span data-contrast=\"auto\">Next time you\u2019re doom scrolling through your feed keep an eye out for these content trends. Whether you\u2019re in the Public Relations industry or a content creator, it\u2019s beneficial to stay constantly tapped in and keep your eyes peeled for trends that should be on your radar.\u00a0 While most trends come and go, here are some that we predict as constants:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"auto\">Short Videos<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-133185 alignright\" style=\"text-align: center;\" src=\"https:\/\/www.bicom.ca\/wp-content\/uploads\/2025\/07\/couverture-article-de-blogue-2.png\" alt=\"\" width=\"537\" height=\"269\" \/><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">With attention spans becoming shorter, it\u2019s no surprise that short-form videos just <\/span><a href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2024\/03\/19\/short-form-video-content-capturing-attention-in-the-digital-age\/?utm_source=chatgpt.com\"><i><span data-contrast=\"none\">work<\/span><\/i><\/a><span data-contrast=\"auto\">. TikTok, Instagram Reels and even YouTube Shorts are surging in popularity and dominating the social media landscape, making it clear that audiences constantly crave bite-sized, snappy, engaging content that gets to the point. This format is best when paired with an engaging hook.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b><i><span data-contrast=\"auto\">PR perspective:<\/span><\/i><\/b><span data-contrast=\"auto\"> For branded content, typically short-form videos are ideal, and it\u2019s suggested to capture the audience within the first few seconds (brands will love you!) but it\u2019s important to make it work as <\/span><span data-contrast=\"auto\">organically as possible with your content style \u2013 otherwise you risk drop-off. To further bait viewers, you <\/span><span data-contrast=\"auto\">need a good hook! We recommend leveraging a creative hook that is relevant to your audience, integrating popular or key words. On platforms such as TikTok, the creative center will be your bestie with the most trending hashtags per category.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"auto\">Authenticity<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">With so many ADs inundating our feeds everyday across every major social media platform often filled with overly scripted or curated content, there\u2019s a rise of audience fatigue. And you don\u2019t want your audience snoozing on your content! Trust is currency, which is essential for engaging, converting and creating a loyal audience.\u00a0 Building trust takes time and consistency, but through showing up with vulnerability and authenticity, you can foster deeper, more meaningful connections with your audience \u2013 <\/span><a href=\"https:\/\/www.ft.com\/content\/c3709f51-c28b-4530-b1c2-af108c0fa260?utm_source=chatgpt.com\"><span data-contrast=\"none\">especially with Gen Z<\/span><\/a><span data-contrast=\"auto\"> as they gravitate towards content that better aligns with their values. This generation wants to be feel like they are part of the conversation \u2013 to be seen and heard.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"wp-image-133187 alignleft\" src=\"https:\/\/www.bicom.ca\/wp-content\/uploads\/2025\/07\/couverture-article-de-blogue-3.png\" alt=\"\" width=\"533\" height=\"267\" \/><\/p>\n<p style=\"text-align: center;\"><b><i><span data-contrast=\"auto\">PR perspective:<\/span><\/i><\/b><span data-contrast=\"auto\"> As audiences have become hyper aware of overly polished content, they\u2019re craving realness over perfection, so don\u2019t be afraid to share content that is raw and real. We recommend giving your audience a glimpse into your unfiltered moments \u2013 whether it\u2019s through a vlog, behind the scenes content or including humorous bloopers, it\u2019s an opportunity to connect with your audience to show the real personality behind the content.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\"><b><span data-contrast=\"auto\">Storytelling<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">Who doesn\u2019t love a good story time? While short videos are trending, audiences will lock in for a good story. Storytelling utilizes a combination of leveraging a strong hook with authenticity. This trending format of content builds an emotional connection as stories evoke emotions \u2013 whether it\u2019s joy, anger, excitement or even nostalgia. Audiences can resonate with the content, and it becomes more memorable if it\u2019s relatable. Like authenticity, <\/span><a href=\"https:\/\/www.prweek.com\/article\/1909755\/in-depth-storytelling-new-social-media-norm?utm_source=chatgpt.com\"><span data-contrast=\"none\">storytelling is trending<\/span><\/a><span data-contrast=\"auto\"> as audiences are seeking content that is more human centric vs. superficial.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"wp-image-133189 alignright\" src=\"https:\/\/www.bicom.ca\/wp-content\/uploads\/2025\/07\/couverture-article-de-blogue-4.png\" alt=\"\" width=\"511\" height=\"256\" \/><\/p>\n<p style=\"text-align: center;\"><b><i><span data-contrast=\"auto\">PR perspective:<\/span><\/i><\/b><span data-contrast=\"auto\"> A good story can cut through the noise if it\u2019s entertaining or meaningful \u2013 it can even spice up branded content if the story incorporates the brand in an organic way.\u00a0 Attaching a story to content can increase engagement when relevant. A compelling story will be memorable or valuable to your audience, so it\u2019s important to make sure it feels authentic, resonates, and speaks to something your audience would care about. For branded content, instead of simply showcasing product, we recommend weaving in a person experience, challenge or transformation (with visuals). Think of a good FaceTime debrief or your friend spilling the tea, leveraging a good story is a powerful way to create engaging, stand out content.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">Leveraging trends can take your content to the next level and it can offer an opportunity to switch up or refresh your content style. While some trends may feel evergreen, they won\u2019t necessarily work for every niche or for every platform. There\u2019s no harm in experimenting with different strategies on social media but chasing trends that won\u2019t align with your style, or your platform can also dilute your brand. It\u2019s key to consider your existing audience and intended audience to integrate trends that will enhance your voice, add value and feel true to your content for each social media platform.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-133179\" src=\"https:\/\/www.bicom.ca\/wp-content\/uploads\/2025\/07\/6.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re in the Public Relations industry or a content creator, it\u2019s beneficial to stay constantly tapped in and keep your eyes peeled for trends. Next time you\u2019re doom scrolling through your feed, keep an eye out for these content trends.<\/p>\n","protected":false},"author":2,"featured_media":140124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256],"tags":[257,286,308,290,309,339,341,311,296,313,265,289],"service-cat":[384],"class_list":["post-140412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-bicom","tag-content","tag-content-creation","tag-content-marketing","tag-digital-content","tag-digital-marketing","tag-expertise","tag-instagram","tag-social-media","tag-tik-tok","tag-trends","tag-video","service-cat-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content trends: short videos, authenticity and storytelling - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bicom.ca\/2025\/07\/29\/tendances-en-matiere-de-contenu-videos-courtes-authenticite-et-narration-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content trends: short videos, authenticity and storytelling - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re in the Public Relations industry or a content creator, it\u2019s beneficial to stay constantly tapped in and keep your eyes peeled for trends. 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