{"id":140404,"date":"2024-10-30T14:32:14","date_gmt":"2024-10-30T18:32:14","guid":{"rendered":"https:\/\/bicom.ca\/2024\/10\/30\/pr-industry-trends\/"},"modified":"2026-01-25T17:48:46","modified_gmt":"2026-01-25T22:48:46","slug":"pr-industry-trends","status":"publish","type":"post","link":"https:\/\/bicom.ca\/en\/2024\/10\/30\/pr-industry-trends\/","title":{"rendered":"PR Industry Trends in 2024"},"content":{"rendered":"

At bicom, we aim to <\/span>identify<\/span> opportunities to align our client\u2019s activations with the pulse of these trends, adapting and integrating them into our PR initiatives. Our commitment lies not only in understanding these trends but also in actively <\/span>leveraging<\/span> them to enhance your presence and resonate more deeply with your audience. <\/span><\/span>Here are <\/span>7 <\/span>communications and <\/span>industry trends<\/span> on our radar lately<\/span>:<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

<\/p>\n

1. The New Sales Funnel<\/span><\/span>\u00a0<\/span><\/h4>\n

\u201c<\/span>Consumption today is an infinite loop of inspiration, exploration, <\/span>community<\/span> and loyalty. Gen Z is grappling with the fact that their primary marketplace \u2014 social media \u2014 is also their entertainment centre, social hub, learning platform, and news source, making shopping a medley of influences and mindsets.<\/span>\u201d<\/span> – <\/span><\/span>Vogue<\/span><\/span><\/span><\/a>\u00a0<\/span> <\/span><\/p>\n

 <\/p>\n

2. Founder-Ambassadors<\/span><\/span>\u00a0<\/span><\/h4>\n

Key decision-makers<\/span> of a <\/span>business<\/span> who also serve as the <\/span>face<\/span>s<\/span> of the brand. Brands are increasingly using their internal leaders as <\/span>spokespersons<\/span> to add <\/span>a personal touch<\/span> to their marketing efforts, <\/span>leveraging<\/span> the credibility and authenticity of the <\/span>founders.<\/span> Founder-ambassadors offer a unique perspective and deeper understanding of the brand’s core values<\/span>,<\/span> resonating with consumers and building trust while also humanizing the brand image.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

3. UGC<\/span><\/span>\u00a0<\/span><\/h4>\n

Content created by consumers rather than the brand, for the brand\u2019s platforms. An increasingly leveraged tactic <\/span>due to the added <\/span>authenticity, credibility, and relatability<\/span>.<\/span> Users tend to trust content created by their peers more than <\/span>they do <\/span>traditional brand messaging, making UGC a cost-effective way to engage with audiences, build trust, and foster a sense of community.<\/span><\/span>\u00a0<\/span> <\/span><\/p>\n

\"\"<\/p>\n

4. Co-Created Collections<\/span><\/span>\u00a0<\/span><\/h4>\n

Collaborations between brands and influencers or celebrities to develop exclusive product lines. This tactic is gaining popularity because it allows brands to tap into the unique styles and personalities of influencers and celebrities, using their sense of community to better engage potential consumers.<\/span><\/span>\u00a0<\/span>.<\/span>\u00a0<\/span><\/p>\n

<\/h4>\n

5. AI Influencers<\/span><\/span>\u00a0<\/span><\/h4>\n

Virtual personas created using artificial intelligence technology to look like real-life influencers. These digital creations can interact with audiences, create content, and promote products the same way humans can. Some brands are using AI influencers as a tactic to engage with younger, tech-oriented audiences, stand out as pioneers in saturated social media spaces, and experiment with more control over messaging, content creation, and consistency.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

6. Creative Freedom<\/span><\/span>\u00a0<\/span><\/h4>\n

More creative freedom is being given to influencers in today’s saturated social media sphere as it allows for authentic and engaging content creation. Flooded with ads, consumers are drawn to genuine and relatable content. Empowering influencers to express themselves creatively ensures a messaging that resonates with their audience, resulting in higher levels of engagement and trust, while fostering a collaborative feeling between the brand and its ambassadors<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

7. Multiplied & Deepened Connection Points<\/span><\/span>\u00a0<\/span><\/h4>\n

Influencers are increasingly using podcasts to deepen connections with their audiences, resulting in highly engaged listeners and increased trust in promotions. In-person events have regained popularity post-COVID, creating memorable, immersive brand experiences. Live streams on platforms like TikTok and Twitch <\/span>are<\/span> rising, allowing real-time interaction and engagement<\/span>, while <\/span>Gen Alpha’s use of Roblox<\/span> and its live voice chat feature denotes <\/span>their <\/span>inclination<\/span> for online connectivity formats.<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\n

 <\/p>\n

In a <\/span><\/span><\/span>constantly evolving<\/span><\/span><\/span> marketing <\/span><\/span><\/span>landscape, staying ahead of the curve is essential to building meaningful and lasting <\/span><\/span><\/span>impressions on your<\/span><\/span><\/span> audience. At bicom, we understand the importance of recognizing <\/span><\/span><\/span>trend <\/span><\/span><\/span>shifts <\/span><\/span><\/span>and have the experience to<\/span><\/span><\/span> strategically tailor<\/span><\/span><\/span> our client\u2019s<\/span><\/span><\/span> activations<\/span><\/span><\/span> accordingly<\/span><\/span><\/span>. Whether <\/span>it’s<\/span> <\/span><\/span>through<\/span><\/span><\/span> the authenticity of user-generated content, the influence of founder-ambassadors, or the innovative world of AI, we<\/span><\/span><\/span>\u2019<\/span><\/span><\/span>re committed to helping our clients lead. By aligning our approach with these industry trends, we ensure that your brand\u2019s story not only resonates<\/span><\/span><\/span>,<\/span><\/span><\/span> but thrives<\/span><\/span><\/span>.\u00a0<\/span><\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"Blog<\/p>\n","protected":false},"excerpt":{"rendered":"

7 communications and industry trends on our radar lately.<\/p>\n","protected":false},"author":2,"featured_media":140054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[257,342,277,272,343,274,275],"service-cat":[385],"class_list":["post-140404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-relations","tag-bicom","tag-influencer-marketing","tag-influencers","tag-influenceurs","tag-micro-influencers","tag-nano-influencers","tag-pr","service-cat-media-relations"],"acf":[],"yoast_head":"\nPR Industry Trends in 2024 - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bicom.ca\/2024\/10\/30\/tendances-de-lindustrie-des-relations-publiques-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR Industry Trends in 2024 - 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