{"id":140399,"date":"2024-02-05T20:44:35","date_gmt":"2024-02-06T01:44:35","guid":{"rendered":"https:\/\/bicom.ca\/2024\/02\/05\/community-management-the-online-voice-of-your-brand\/"},"modified":"2025-12-14T09:19:41","modified_gmt":"2025-12-14T14:19:41","slug":"community-management-the-online-voice-of-your-brand","status":"publish","type":"post","link":"https:\/\/bicom.ca\/en\/2024\/02\/05\/community-management-the-online-voice-of-your-brand\/","title":{"rendered":"Community management, your brand&#8217;s voice online"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Community management has gained recognition from most businesses, but for many, the task remains unclear. What sets it apart, and what are the advantages of engaging in such services?\u00a0<\/span><\/p>\n<h3 style=\"text-align: left;\"><b>First and foremost, let&#8217;s establish the basics: What exactly is community management?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">It is how a company leverages social media to engage with its audiences by building a community where members can communicate, share experiences, and develop a sense of belonging. Community management helps define or reinforce a brand&#8217;s identity, increase its visibility among a target audience, and even understand its consumers and their needs.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Now that you have a better understanding of what a community manager does and why it is crucial, let&#8217;s explore how to become an outstanding community manager in <\/span><b>four steps<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<h4><b>1. Targeting Your Audience and Adapting to It<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Precisely targeting your audience on each platform where your organization is present is a crucial step. Once established, you can determine your complete editorial line (tone, keywords, hashtags, emojis, etc.). For example, if your audience is younger, you can use a lighter and more familiar tone. On the other hand, addressing a business audience from Generation Z may require a more formal tone and elevated language.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><span style=\"color: #f9a76b;\"><b>CAUTION<\/b><\/span><\/span><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">If your company is present on multiple platforms, your audience may not be the same on each of them!<\/span><\/p>\n<hr \/>\n<h4 style=\"text-align: left;\"><strong>2.<\/strong> <strong>Being<\/strong><b> Responsive to your Audience<\/b><\/h4>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To have an effective digital presence, interacting with your audience is essential. Often overlooked but crucial in community management is engaging with the content of your subscribers, content creators, or even your competitors. This will help you stand out and contribute to shaping your brand&#8217;s identity.<\/span><\/p>\n<hr \/>\n<h4><b><\/b><b>3. Being Consistent<\/b><\/h4>\n<p style=\"text-align: left;\">The person responsible for community management must ensure that the established editorial line is respected across all platforms used.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #f9a76b;\"><b>Quick Tip<\/b><\/span><span style=\"font-weight: 400;\"> : We recommend creating a reference document containing response templates for everyday community management. However, these templates should still be personalized\u2014no one likes feeling like they&#8217;re talking to a machine!<br \/>\n<\/span><\/p>\n<hr \/>\n<h4><b><\/b><b>4. Being Attuned to your Audience<\/b><\/h4>\n<p style=\"text-align: left;\">A good community manager not only responds to their audience but also listens to them. They are in the best position to observe and evaluate what type of content resonates most with the audience, what they like, and what encourages them to interact with the brand. This information will allow you to adapt and create even more effective content.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"> <img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-119136\" src=\"http:\/\/www.bicom.ca\/wp-content\/uploads\/2024\/02\/georgia-de-lotz-usjonxlano-unsplash-scaled-e1707165556924-1024x572.jpg\" alt=\"CELLULAIRE AVEC DES STATISTIQUES\" width=\"410\" height=\"229\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Once all these elements are in place, it&#8217;s time to measure your results. When measuring success in community management, keep in mind that it&#8217;s rare for efforts to yield immediate results. It takes time to identify your target audience, learn to reach consumers on different platforms and conduct tests to find what works best for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><b>You can find our 2024 Community Management Checklist<span style=\"color: #f9a76b;\"> <a style=\"color: #f9a76b;\" href=\"http:\/\/www.bicom.ca\/wp-content\/uploads\/2024\/02\/onepager_communitymanagement_bicom.pdf\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span>.<\/b><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Community management has gained recognition from most businesses, but for many, the task remains unclear. What sets it apart, and what are the advantages of engaging in such services?<\/p>\n","protected":false},"author":2,"featured_media":140030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256,335],"tags":[338,291,339,296],"service-cat":[384],"class_list":["post-140399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-expertise","tag-community-management","tag-digital","tag-digital-marketing","tag-social-media","service-cat-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Community management, your brand&#039;s voice online - Agence bicom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community management, your brand&#039;s voice online - Agence bicom\" \/>\n<meta property=\"og:description\" content=\"Community management has gained recognition from most businesses, but for many, the task remains unclear. What sets it apart, and what are the advantages of engaging in such services?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence bicom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bicomrp\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T01:44:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T14:19:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/12\/battenhall-br9fij2ni5q-unsplash-scaled-e1707165352229-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Numerique\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Numerique\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/\"},\"author\":{\"name\":\"Numerique\",\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#\/schema\/person\/bb5b5a0d829b2b61626ffa25dba691d2\"},\"headline\":\"Community management, your brand&#8217;s voice online\",\"datePublished\":\"2024-02-06T01:44:35+00:00\",\"dateModified\":\"2025-12-14T14:19:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/\"},\"wordCount\":468,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/agence-bicom.wph-columbia.codepublish.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bicom.ca\/wp-content\/uploads\/2025\/12\/battenhall-br9fij2ni5q-unsplash-scaled-e1707165352229-scaled.jpg\",\"keywords\":[\"COMMUNITY MANAGEMENT\",\"digital\",\"digital marketing\",\"social media\"],\"articleSection\":[\"Digital Marketing\",\"Expertise\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/\",\"url\":\"https:\/\/bicom.ca\/2024\/02\/05\/la-gestion-de-communaute-la-voix-de-votre-marque-en-ligne-2\/\",\"name\":\"Community management, your brand's voice online - 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