{"id":140364,"date":"2022-09-13T21:54:57","date_gmt":"2022-09-14T01:54:57","guid":{"rendered":"https:\/\/bicom.ca\/2022\/09\/13\/is-influencer-marketing-over\/"},"modified":"2022-09-13T21:55:46","modified_gmt":"2022-09-14T01:55:46","slug":"is-influencer-marketing-over","status":"publish","type":"post","link":"https:\/\/bicom.ca\/en\/2022\/09\/13\/is-influencer-marketing-over\/","title":{"rendered":"Is influencer marketing over?"},"content":{"rendered":"

At this point, almost everyone knows about influencer marketing \u2013 from your mom to your youngest siblings. Most people in 2022 have seen or been influenced by the phenomenon, either via TikTok videos, reposts on Facebook or Youtube videos.<\/h3>\n

As professionals in the industry, the question we get the most often is : what\u2019s next for influencer marketing \u2013 haven\u2019t we seen everything?<\/h3>\n

My answer is no. Much like media, technology, trends and habits, its always evolving, bringing Influencer Marketing to another level and adapting to its environment.<\/h3>\n

Curious to see what is coming for Influencer Marketing in 2023? We have some answers for you!<\/h3>\n

 <\/p>\n

First things first: What is Influencer marketing?<\/strong><\/h5>\n

\u00a0<\/strong>Influencer marketing is a type of marketing that focuses on using key opinion leaders to drive a brand\u2019s message to the larger market, to the consumers, people like you and I. These leaders, or influencers, have a large following of people who trust their opinions and\/or love their content, it\u2019s as simple as that. And when they endorse a product or service, consumers are more likely to take notice.<\/h3>\n

 <\/p>\n

Is this really still true?<\/strong><\/h5>\n

In 2023, as was the case in 2022, authenticity will increasingly be important to consumers. Approximately\u00a090 percent of consumers\u00a0reported that authenticity played a factor in their shopping decisions. This comes as no surprise as consumer awareness increases in a very saturated market full of influencers and options. People are more likely to trust and buy products recommended by people who have no affiliation to the brand, that we\u2019re aware of.\u00a0\u00a0This is why businesses are increasingly incorporating user-generated content into their social media marketing strategies, allowing them to increase their brand exposure and reach a larger market.<\/h3>\n
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