CDPQ - Corporate services - bicom
Corporate services

CDPQ

LinkedIn Training for employees
To develop and ensure its digital evolution, the CDPQ mandated bicom to provide content creation training as well as create a toolbox available to its experts so that they could reach a wider audience on social networks.

With the aim of turning Caisse de dépôt et de placement du Québec experts into seasoned LinkedIn users and coaching them in best practices for creating online content, bicom created a customized training course delivered to all CDPQ experts around best practices and the latest trends in content creation and in relation to their different areas of expertise.

Methodology:

Analysis and understanding of experts’ needs

Creation and delivery of customized training

Translated with DeepL.com (free version)

CDPQ 1

Results

The training was provided to all CDPQ executives. On the schedule :

Portrait of business leaders and senior executives
Different themes
Tones to prioritize
CDPQ and LinkedIn
Elements of an engaging publication
Sharing strategies
Analyses and recommendations