3.6M+
Total impressions
45K+
Clicks
444.7K
Reach
The Autism and/or Intellectual Disability Knowledge Exchange Network (AIDE Canada) is a tool providing community members with autism and intellectual disabilities information and resources.
To achieve this goal, bicom did the following actions: Monitored the competition, analyzed the organization’s active platforms, developed and implemented a content strategy, wrote and adapted texts to appeal to the target community and audience, and developed and managed media advertising (social media and Google ads).
Results
As of April 2022, social media results totaled:
–444,726 reach
–635,520 impressions
–5,740 clicks
Google Ad results totaled:
–3,071,027 impressions
–40,110 clicks
