Corporate Marketing Agency | Experts in Toronto & Montreal

Corporate Services

Companies and organizations need to adapt their communications to different audiences. At bicom, our team can help you manage all your internal and external communications efforts. Our team works to enhance your corporate culture through the spectrum of positivism, to promote employee retention, motivation and quality of life at work.

This includes, but is not limited to : branding, public relations, press relations, stakeholder communications, crisis management, media monitoring, as well as spokesperson and social network training.

Strategic Planning and Consulting

  • Identification of issues
  • Identification of target audiences
  • Recommendations
  • Action planning

Press Relations and Media Training

  • Strategic development and ideation tailored to needs and objectives
    • Creation of communication plans including key messages
    • Choice of transmission channels
  • Specialized writing and content creation
    • Press releases
    • Newsletters
    • Customized approaches
    • Translation for different territories
  • Training for spokespersons and front-line players
    • Customized training
    • Coaching and on-site presence for TV/radio interviews
  • Content creation aimed at reaching business partners, clients, and employees (external social platforms and internal platforms – intranet)
  • Creation of targeted press lists
  • Diffusion of information to target audiences, personalized follow-up and management of interview requests and specific requests
    • Advertorials
    • Newswire broadcasts

Corporate Communications

  • Development and implementation of internal strategic communications plans
  • Internal and external communication
  • Drafting of communication tools
  • Drafting of internal and external newsletters
  • Competitive monitoring
  • B2B campaigns

Media monitoring and Audit

  • Update of complete coverage of mentions in traditional and digital media
  • Production of a comprehensive report linked to specific media monitoring needs
  • Audit : analysis, comparison and recommendations in support of the objectives determined between bicom and the customer (competitive intelligence, analysis of social platforms or media presence, internal and external communication tools or website).

Crisis management

Setting up internal communications? Contact Virginie.

Our experience

Related projects

BeaverTails

bicom was mandated by BeaverTails to raise awareness of the new Beaver Minis products in its Ontario and Quebec branches through press relations and influencer marketing.

View project

Withenshaw par Anne-Marie

As part of the launch of Withenshaw par Anne-Marie's new line of gourmet pastries, bicom wanted to highlight the new offering and brand, reach new audiences and increase the visibility of this new project in the Quebec media space and on social media.

View project

Café William

Café William, a Quebec-based coffee roasting company, has mandated bicom to elaborate campaigns and events to promote several announcements to its stakeholders and highlight the brand's products.

View project

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What they say about us

Driven solutions

It’s been a real pleasure collaborating with the team at bicom. They are professional PR strategists who know how to propose ROI driven solutions to their clients. They take the time to get to know their clients and are always available to answer any questions and guide us in the right direction. We have definitely seen their impact on our business and it’s been nothing but positive.
Shari Nowroozi
Social & Advocacy Acceleration Manager, L'Oréal Luxe

Family

bicom is more than an exceptional business partner; they’re a real family. Their team of highly proactive and skilled strategists are also trustworthy people with big hearts and strong values. They consistently exceed expectations and take our business to the next level. They always manage to surprise us – either by providing spot on advice or presenting an incredible opportunity. bicom’s added value is priceless!
Zohra El Gharbi
Co-Founder, TANIT

Helpful

The bicom team is eternally helpful and leads projects with agility and kindness. As our business partner of several years, they’re truly part of the CeraVe family!
Zoée Matte
Integrated Communications Leader, CeraVe Canada

Expert advice

bicom works in tandem with our marketing team to help our brand reach its customers by identifying the right media mix. From national publications and television programs, to nano-influencers on social media, bicom works to forge relationships with our end users via various PR channels. Their expertise has allowed us to expand our brand’s reach across generations. Something that cannot be emphasized enough is how easy the bicom team is to work with; they provide expert advice to guide our brand outreach.
Christian Chevalier
Marketing Manager, WonderBra

Professionalism & dedication

The bicom team is quick, efficient, professional, dedicated, creative, and generous with their time and talent. It’s always a pleasure to work alongside individuals who are passionate about their work and who truly love fashion, beauty, and culture from here or abroad
Joanie Pietracupa
Editor-in-chief, multiple magazines, KO Media

Proactivity

The bicom communications team is efficient, professional and proactive. From well-written and informative press releases, to prompt delivery on image and interview requests, the bicom team delivers — even on a deadline.
Aleesha Harris
Editor, Vancouver Sun

Intuitiveness

I contact bicom frequently to help me with various freelance projects I’m working on, from special sections for The Globe & Mail to lifestyle features. What continues to impress me is the intuitiveness with which my requests are handled. I know that I will get a prompt, complete response with the information I needed. To a journalist, it makes a world of difference when you know that your requests will be being handled so professionally. Featuring bicom clients is so easy, thanks to its amazing staff. Highly recommended.
Michele Sponagle
Travel contributor, The Globe & Mail

Creativity

By connecting me with brands that fit my profile and inviting me to their events, the bicom team gives me tools that allow me to stay on the top of my creativity.
Abeille Gélinas
DJ, Blogger

Honesty

What I like about bicom is their honesty. They know what they are doing, understand requirements, media needs, emergencies and production delays. Knowing this, we work together on a very clear and solid basis. I know that bicom will be honest in their approach – their goal is not to simply reach our visibility objectives but rather to build a trustworthy relationships with our clientele and collaborators.
Carlos Ferreira
Owner, Ferreira Group.

Events

We have worked with the bicom team on multiple projects and events over the past 2 years, and we can honestly say that each one has been such a pleasure. Each member of the bicom team provides detailed briefs, recaps and feedback, they are extremely committed, always available to brainstorm and open to new & creative ideas, making our process as a design and event agency as seamless as it could possibly be. They have found the sweet spot in guiding us with the client, managing expectations and allowing direct communication that keep projects streamlined and moving at a productive pace. Their collaboration and support in conceptualization through to execution has allowed us to create some of the best events in Canada!
Sabrina Lopes
VP, Co-Creative Director Experiential, MWDesigns Agency

Discover more services

Digital Services

Content creation is a core component of any successful integrated communications strategy. Our customized service portfolio allows us to meet even the most specific of needs. Our creative team works with you to create effective, relevant brand stories on social media through community management and digital advertising. Our goal: to make brands shine by creating impactful strategies that reach their target audience.
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Interested in working with us ?

Have an idea in mind? Looking for help on an ongoing project?

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